Virtual Reality Wake Boarding

#VirtualReality #experience created by us for Muskoka Boat Gallery to show what it's like behind a MasterCraft boat.

Posted by Augmented Marketing on Thursday, January 14, 2016


Muskoka Boat Gallery is your premier MasterCraft sales facility servicing the Muskoka region. We are the exclusive Mastercraft dealer in the region but also have a number of previously loved boats of all sizes and types. We are dedicated to creating lasting family memories that start with an honest enjoyable sales experience. With our focus on extra ordinary customer service and integrity, we are confident that we will be able to find you the product that best suits the needs of you and your family and get you out on the water in style.








Augmented Marketing believes in the power of brand recognition. This is not because the brand is the lasting impression consumers will have of your business, but rather it is the first impression that directs the way in which the consumer perceives your business. Without a solid branding design strategy, your company is at the mercy of the consumer’s biases and impressions…of what they THINK you are. If you control the brand, you directly influence the the way the consumer perceives you.


At Augmented Marketing, we consider “Identity” as the visual interpretation of a brand marketing strategy. More than just colours or typefaces, a corporate identity is the vessel that carries your company’s reputation to the mind of the consumer, distinguishing you from your competition. The “branding identity” of a successful company extends beyond placing a logo neatly on a graphic to entire branding guideline. It is the factor that dictates what your company will look and sound like. It is, the face of the brand strategy.


There’s a lot that goes into successful marketing long before the strategy is even conceived. For our clients, Augmented Marketing is more than an advertising agency; we’re our clients’ marketing department. Every Agent at Augmented Marketing has a specific proficiency to best serve clients and their challenges. You could never hire one person who specializes in everything we do. That’s why our team approach is so valuable. And it leaves you to specialize in what you do best… run your business.


It’s imperative that businesses have a mobile presence with Custom Apps.  A web site simply isn’t good enough anymore. More people are using smartphones and tablets as their primary means of browsing online. As we all know, consumers are a fickle bunch. If you don’t offer them an easy browsing experience… your competitor likely will, either in the form of a mobile site or as an app. If your site is already mobile friendly, you’re already keeping up with the curve.


As digital media evolves and is still a very vital and important aspect to every business, we at Augmented Marketing haven't forgotten how important print materials can be for your business as well. For example, a business card is generally the first impression you have on your potential clients, so you want it to be clean and professional. There are so many ways to advertise using savvy, well thought out print materials, from brochures and flyers to billboards and vehicle wraps.


Radio – the only traditional advertising medium that’s still growing. There are only 24 hours in a day. Nearly all traditional media, including newspapers, magazines, and TV viewing have suffered from internet usage. But radio is primarily used by consumers while driving to and from work. Commercials for radio can’t reach 100% of drivers. But there is always a strong percentage of people who listen regularly for news updates, traffic, weather and to feel connected to the community. 


The question isn’t: “Should I be marketing on social media?” In 2016 and beyond the question is: “Am I maximizing my social media marketing to its fullest potential?”  No longer the domain of young, early-adopters. Social Networks like Facebook, Twitter, and Google+ are becoming a demographic cross-section of everyday society. Brands are using the familiar venue of social media networks to provide consumers with the products and services they actually need at the moment they need them.


Digital web marketing campaigns are absolutely imperative to maximize the effectiveness of your website. Augmented Marketing digital marketing experts work with you on a one to one basis to determine which online marketing platforms are best suited to your category and your brand. We then create compelling and strategic ad campaigns to connect your website with new users. Online ad campaigns are designed to drive traffic, whether that’s traffic to your website, or traffic into your location.


Website Design is the cornerstone of your digital business model. Today’s effective website designs are almost nothing like those from just a few years ago. Successful businesses have progressed from simply having a website, to having one that works, to having one that delivers what the consumer is looking for. Augmented Marketing's website designers and programming experts look at your website from the perspective of the user. It has to look good, and it has to work.


People don’t want to read about you, or hear about your story. They want to see it for themselves.  Everyone knows that Google is the #1 search engine for web searches. But do you know what #2 is? If you’re thinking it’s another search engine like Yahoo! or Bing, you’re way off. More and more, people are using Youtube to find the answers online, second only to Google. You’ve probably used Youtube marketing this way yourself. Marketing videos doesn’t have to be expensive, but it has to be done well.


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